Crier — Product Roadmap

Birmingham's Events App • Built, Launched, Growing

1,900+
Total Downloads
52
Venues Tracked
68%
iOS Conversion Rate
0
Crashes
5.0
Android Rating
4.4
Sessions / User
$0
Ad Spend
25 days
Since Launch
ABC 33/40 TV Feature CBS 42 Online Birmingham Business Journal
↓
Modular City Expansion
Adding a new market is configuration, not a rebuild

Birmingham, AL

Live — 52 venues, 1,900+ users

→

Huntsville, AL

Next market

→

City 3, 4, 5...

Same playbook, new venues

Each city uses the same infrastructure — new scrapers are created from templates and added through configuration files
↓
Data Pipeline
How event information flows from each city's sources into the hands of users
Data Sources

50+ Venue Websites

Daily automated collection from venue sites

Ticketing Platforms

Ticketmaster, Eventbrite, SeeTickets integrations

Social Media

Instagram scraping for venues without websites

→
AI Processing

AI-Powered Extraction

Automated parsing of event names, dates, times, and details

Smart Deduplication

Multi-layer matching prevents duplicates across all sources

Flyer Detection & CDN

Automatic image optimization and cloud delivery

→
Cloud Platform

API Server

Search, filtering, and real-time event delivery

Database

Events, venues, users, and engagement data

Payment Processing

Stripe + manual invoicing with promo codes

→
Distribution

iOS App

Live on the App Store

Android App

Live on Google Play

Push Notifications

Configurable event reminders for saved events

→
Analytics

Admin Dashboard

10-tab command center with sales pipeline

Promoter Analytics

Performance data via secure access links

App Store Metrics

iOS and Android installs, reviews, and vitals

What's Built
Everything shipped and live in production
Dev
✓
iOS & Android apps
React Native / Expo SDK 54, live on both storesJan 27, 2026
✓
52 venue scrapers
31 web + 20 Instagram + TicketmasterDec 2025 – Feb 2026
✓
AI event extraction
LLM-powered parsing of names, dates, timesDec 2025
✓
Smart deduplication
Multi-layer matching across all sourcesDec 2025
✓
Search & filter
By keyword, venue, date range, genreDec 2025
✓
Save & push reminders
Configurable 1hr / 1day / 1week remindersJan 2026
✓
Featured event system
Spotlight carousel + Boost priority listingFeb 5, 2026
✓
Stripe payments + promo codes
Self-serve checkout for featured eventsFeb 5, 2026
✓
Promoter analytics dashboard
Impressions, clicks, saves via magic linkFeb 10, 2026
✓
Admin dashboard (10 tabs)
Engagement, revenue, scrapers, sales pipelineFeb 10, 2026
✓
Manual event featuring
Activate for Venmo/PayPal/cash paymentsFeb 18, 2026
✓
Over-the-air updates
Push UI/UX changes instantly without app store reviewJan 2026
✓
Image CDN
Cloudflare R2 with auto-optimizationDec 2025
✓
Event type tagging
27 categories, soft-hidden typesFeb 18, 2026
✓
Venue analytics subscriptions
Trial management, magic-link dashboards, expiry gatingFeb 19, 2026
✓
Behavioral event tracking
Client-side batching, session/scroll/dwell analytics, 90-day retentionFeb 19, 2026
✓
Env-based API config
EAS build profiles auto-set API URL, no manual switchingFeb 19, 2026
✓
Stripe self-serve subscriptions
Checkout, webhooks, customer portal, auto-renewal for venue analyticsFeb 19, 2026
✓
Trial expiration reminders
Automated emails 3 days before expiry with real engagement statsFeb 19, 2026
✓
Communications analytics
Email delivery tracking, open rates, bounce detection via ResendFeb 19, 2026
✓
Admin email notifications
Revenue alerts, daily health checks, weekly digest via ResendFeb 19, 2026
✓
Venue self-serve event management NEW
Add, edit, cancel events + recurring templates + flyer upload via magic linkFeb 20, 2026
✓
Venue Terms of Service NEW
TOS acceptance flow gating all mutating venue operations, content licenseFeb 20, 2026
✓
AI weekly insights NEW
Automated weekly/monthly/quarterly reports via Claude Sonnet, admin dashboard tabFeb 20, 2026
✓
LLM event classification NEW
Haiku-powered classification into 24 types, wired into scraper pipelineFeb 20, 2026
✓
Venue photo self-serve upload NEW
Venues update their own profile image via dashboard, uploaded to R2 CDNFeb 20, 2026
✓
BOOST rotation engine NEW
8 sellable slots, 4 visible per user, deterministic shuffle by device + date for fair exposureFeb 21, 2026
✓
Featured inventory management NEW
Spotlight capped at 4 concurrent, Boost at 8 concurrent, availability API for real-time slot checksFeb 21, 2026
✓
Demand logging NEW
Tracks all featured purchase attempts (success + rejected), measures revenue left on the tableFeb 21, 2026
✓
Popularity-based event sorting NEW
Percentile-based tiers (foil / holographic / fire) from engagement data, feed sorted by popularityFeb 21, 2026
✓
Pitch follow-up tracking NEW
Unopened pitch emails auto-populate in weekly AI reports, list shrinks as venues engageFeb 21, 2026
Sales
✓
Featured event pricing
Spotlight $34.99/wk, Boost $14.99/wkFeb 5, 2026
✓
First paying customer
Revenue validatedFeb 13, 2026
✓
Promote page
Self-serve purchase flow on crier.appFeb 5, 2026
✓
Three-tier dynamic pitch emails
Tier 1/2/3 by engagement, FB/IG CPM comparison, scarcity framing on featured slots, no-emoji professional toneFeb 21, 2026
✓
Sales pipeline in admin
Venues ranked by engagement, hottest leads firstFeb 18, 2026
✓
Press coverage
ABC 33/40 TV, CBS 42, Birmingham Biz JournalJan – Feb 2026
✓
Venue analytics free trial
30-day trial with magic-link onboarding email via ResendFeb 19, 2026
✓
Venue CRM + outreach tooling
Email collection, verification, website/IG links in adminFeb 19, 2026
✓
Revenue & health alerts
Email notifications for payments, scraper issues, weekly digestFeb 19, 2026
✓
Dashboard-to-checkout funnel
One-click "Feature" buttons deep-link to checkout with event pre-selectedFeb 19, 2026
✓
Charm pricing NEW
$24.99/mo, $249/yr, $34.99/wk Spotlight, $14.99/wk Boost — all touchpoints, Stripe liveFeb 21, 2026
Design
✓
Event feed + featured carousel
Animated collapse, Spotlight + Boost badgesJan 2026
✓
Event detail page
Full-bleed flyer, venue info, map, ticketsDec 2025
✓
Dark theme UI
Full dark mode across both platformsDec 2025
✓
iPad support
Native layout, real device screenshotsJan 2026
✓
Share cards
Native share sheet with event detailsJan 2026
✓
Venue analytics dashboard
KPIs, conversion funnel, unique reach, featured lift, event history, tooltipsFeb 19, 2026
✓
Report issue on events
Pre-filled mailto on event detail for user feedbackFeb 11, 2026
✓
Partner badge system NEW
Cyan badge on venue cards, venue name as badge on event cards for paying subscribersFeb 20, 2026
✓
Dashboard visual overhaul NEW
Dark theme rebrand, grunge textures, 3x logo & venue name, Crier branding on all customer-facing dashboardsFeb 20, 2026
Roadmap
Prioritized by what drives downloads, retention, and revenue
Now
Immediate Revenue + Adoption
Ship this month — direct impact on revenue and downloads
Dev
Iframe checkout on WordPress
Replace Elementor HTML widget on crier.app/select/ with a single iframe pointing to Render-hosted promote page — auto-deploys with git push, eliminates manual Elementor edits forever
Venue photo fallback
Photographer images when no flyer exists, credit system
Sales
Build & verify venue email list
Collect and verify contact emails for all 52 venues
Venue outreach + analytics upsell
Email campaigns to convert free trials to $24.99/mo subscriptions
Clean up promote landing page
Remove fake strikethrough prices, fix Boost carousel claim, drop unverifiable impression/view estimates
Featured event case studies
Document ROI from early customers for sales deck
IG giveaway partnerships
Partner with venues for ticket giveaways, drives downloads
Venue photography partnerships
Professional venue photos, strengthens relationships
Design
Dynamic bragging page
Live stats page for outreach — downloads, venues, engagement
Analytics sales page
Dedicated page selling venue analytics subscriptions
Tech Birmingham one-pager
3 bullet points, clean pitch doc for TB audience
Giveaway badge + banner
Badge on event cards, banner on detail page, links to IG giveaway post
Venue motion graphics
Video content for Work Play and other venues
Next
Retention + Daily Engagement
Keep users coming back every day — builds the audience venues pay to reach
Dev
Calendar sync
Add events to phone calendar from the app
Giveaway push notifications
Opt-in toggle in settings, notified for all active giveaways
Genre tagging + search
Search by "live music", "comedy", "DJ" etc.
Smart follow notifications
Daily digest push notifications for followed venues — "3 new events at venues you follow." Batched, not spammy. Turns follows into retention and gives venues a direct announcement channel to their audience. 100% intent audience, zero algorithm filtering — unlike Instagram where posts get buried.
Follow counts on venue dashboard
Show venues how many users follow them on Crier — a stat they can't get anywhere else. Strengthens the pitch ("178 people follow your venue and get notified when you post a show"), strengthens retention (number only goes up), and positions Crier as the venue's announcement channel, not just a listing site.
Apple Music artist alerts
Push when artists you listen to have a local show
Meta / Instagram integration
Ad spend tracking, social analytics, follower growth in admin dashboard
Sales
Follow counts in pitch emails
Auto-include follower count in venue pitch emails — "X people follow your venue on Crier." This is data only we have. Venues can't see cross-platform follow intent on Instagram or Facebook. Turns a vanity metric into a sales lever.
Premium analytics tier
$99.99/mo city-wide market intelligence for venues
Design
Popular event effects
Holographic / shimmering cards for trending events
Home screen widgets
Upcoming events and saved events at a glance
Later
Premium Features + New Revenue
Unlock consumer subscriptions and deeper platform value
Dev
"I was there" check-in
Geotag-verified attendance, personal show history
"Shows for you" feed
Personalized recommendations from saves + music taste
Social / friends
See what friends are going to, coordinate plans
Sales
Consumer subscription
Premium tier for artist alerts, personalized feed
Design
Check-in UI
"I was there" flow, photo upload, public gallery
End of year wraps
Shareable recap cards from check-in data (1080x1920)
Premium tier UI
Subscription management, exclusive badges
Scale
Multi-City Expansion
Repeat the playbook in new markets
Dev
Huntsville, AL launch
Same infra, new scrapers, city selector in app
In-app giveaways
Scroll-to-win, share-to-enter mechanics
Spotify integration
Requires 250K MAU — several cities out
Sales
Huntsville venue sales
Same pitch, new market, proven model
Presale / early access
Ticketing integrations for exclusive access
Design
City selector UI
Switch between Birmingham, Huntsville, etc.
In-app giveaway UI
Entry mechanics, winner announcements